JOSYN KEITH HERCE

Hi there! I’m a design enthusiast who loves exploring, learning about different cultures and perspectives, and making unlikely connections.
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My design philosophy and goal is for an experience to embody that above-the-pack standout quality.

 

DESIGN

In almost every industry you have one company that captures the design trifecta of being elegant, clean, and seamless. For domestic airlines it was Virgin America (with a well-deserved nod to Singapore Airlines for international.) In the technology world it’s the Apple stores. In the world of public transportation it’s Grand Central station. When it comes to public places it’s the New York Public Library. As for metropolises, my vote goes to Copenhagen and Paris.

 

My design philosophy and goal is for an experience to embody that above-the-pack standout quality.

 

Sometimes designers are pushed to sacrifice one element of elegance, simplicity, and seamlessness in favor of another (e.g., creating a design that looks clean but is dry or soul-less, one that looks interesting but is too complex, etc.) The ideal design should be like stepping into the lobby of a world renowned hotel: you instantaneously feel warm and welcomed and your eyes can’t help but scan your surroundings as you take in the full experience.

 

TRAVELS

Ever since I can remember I’ve always wanted to explore the world. That hasn’t changed, but what I’ve come to realize is that there’s an underlying strong connection and common factor between my creativity in design and the longing to explore. Whether it’s the manner in which a Jordanian police officer warms up to me once I try my broken Arabic, or the way the Great Wall of China aesthetically snakes its way through the autumn foliage-covered hills, travel expands my sense of awe, connectivity, depth, and openness. I take my travel experiences back with me into the design world and, in turn, each design project becomes its own creative exploration.

 

I take my travel experiences back with me into the design world and, in turn, each design project becomes its own creative exploration.

ABOUT

I’m a firm believer in leaving things in a better position than when I first found them. I’ll instinctively balance a crooked painting on a wall just as I would lend a caring ear to a friend who is going through hard times. I define a designer as someone who leaves things in a better place than when they first found them.

© JOSYN KEITH HERCE • VIDEO CREATED BY PIERCE LEGGIN FOR ON-SITE

  • Josyn at LinkedIn
  • Josyn at Pinterest